Consumers and Designer Brands: a global Nielsen report

identification: designer brands are very different in their product packaging, the packaging is a lot more luxurious than just regular brands, which catches the consumer's eyes.

convenience: there are many designer stores at the mall, and many designer products are sold at department stores (Neiman Marcus, Saks Fifth Avenue, ect).

consumer appeal: since the world wants to fit in with the trend these days, designer brands are really important to consumers. Consumers are usually appealed to what their favorite celebrities are wearing, and would go their way to get the same product.